The Visit Maldives Year 2027 campaign has been launched at the World Travel Market (WTM) in London.

The campaign, themed “Visit Maldives Year 2027- Celebrate the Sunny Side”, was launched by Tourism Minister Mohamed Ameen and Visit Maldives Corporation (VMC) CEO and Managing Director Abdulla Yasir.

Speaking at the launch, Minister Ameen said the campaign invites tourists to visit the Maldives in 2027, experience the country's natural beauty and share their experiences with the world.

He said the campaign would showcase the Maldives' unique attractions, rich culture and hospitality while creating new opportunities for businesses and local communities.

Minister Ameen said the initiative aims to generate global interest in the Maldives, strengthen the country's position in the international tourism market and make 2027 a successful year for the industry.

WTM is one of Europe's largest tourism trade fairs, bringing together tourism industry professionals from around the world.

The fair saw participation from 136 exhibitors representing 62 companies.